http://www.youtube.com/watch?v=wKPf0x9v_rw
Femine. Always. Female. Strong. Perfect.
This message is specifically geared to females. Gymnastic was at one time popular when I was younger. If you were involved with gymnastic, you are considered cool-- on the other hand, if you are not, you are not cool. In general, this applies to sports.
Female youth may attract themselves, and find themselves desire to be cool, and be part of the cool group of gymnastic girls- hence, drinking Cola Cola, will ALWAYS make you cool.
Ad was very colorful, attracting youth- if it was black/white, it would not have drawn much attention from the viewers.
Youth, nowadays, struggle with self-confident, and the ad promotes that by drinking Cola Cola, it will help them become perfect, and be strong like the gymnastic girls.
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